The Big Idea

Newly remodeled for the new year, the Audi A6 earned the rating of Top Safety Pick+. Top Safety Pick+ is the highest 2015 rating available from the Insurance Institute for Highway Safety (IIHS). The 2016 A6 recently underwent the IIHS Small Overlap Front Crash test and received the highest possible rating of “good”.

            To determine the level of safety, IIHS rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints. In the area of crash avoidance and mitigation, IIHS assigns vehicles with available front crash prevention systems ratings of basic, advanced or superior, based on the type of system and performance in track tests.

              The categories mentioned above were amazingly rated with the Audi, earning it such a prestige mention in the Top Safety Pick.

The big idea behind my campaign is the safety features that the Audi has. It is an ideal car for someone with a family, specifically someone who has a teenager or a new driver. The number one cause of deaths within the teenage age group is automobile accidents and this new car is top rated as one of the safest cars to drive this year. I plan to use the advertisement to encourage parents – and maybe teens alike – get one of the safest cars available right now.