Tuesday, March 1, 2016

Competitive Analysis

Similar cars to the Audi A6 are the BMW 5 Series and the     Mercedes Benz E-Class.

Audi A6

$44,800

Pros


  • great fuel economy
  • attractive interior
  • composed handling
  • lots of high tech features

Cons

  • stiff ride with larger wheels
  • mmi is more difficult to use than rival infotainment systems


BMW 5-Series

$55,600

Pros

  • excellent fuel economy in base and diesel trims
  • powerful engines
  • composed ride

Cons

  • low fuel economy in hybrid model
  • somewhat small trunk in sedan
  • unrefined engine stop-start system



Mercedes Benz E-Class

$51,800

Pros

  • high fuel economy in diesel E250 BlueTEC
  • smooth ride
  • elegant cabin
  • large back seat

Cons

  • hybrid model gets unimpressive fuel economy

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