For my creative content, I made a magazine ad for
the car. I was very particular with the way the colors that I used and the font
choices as well as the text that I included in the ad. The fact that the Audi
was chosen in the Top 3 Most Safe Cars for this year was a main focus for the
promotion and the ad.
Tuesday, March 1, 2016
The Big Idea
Newly remodeled for the new year, the Audi A6 earned the rating of Top Safety Pick+. Top Safety Pick+ is the highest 2015 rating available from the
Insurance Institute for Highway Safety (IIHS). The 2016 A6 recently underwent
the IIHS Small Overlap Front Crash test and received the highest possible
rating of “good”.
To determine the level of safety, IIHS rates vehicles good,
acceptable, marginal or poor, based on performance in five tests: moderate
overlap front, small overlap front, side, roof strength and head restraints. In
the area of crash avoidance and mitigation, IIHS assigns vehicles with
available front crash prevention systems ratings of basic, advanced or
superior, based on the type of system and performance in track tests.
The categories mentioned above were amazingly rated with the Audi, earning it such a prestige mention in the Top Safety Pick.
The categories mentioned above were amazingly rated with the Audi, earning it such a prestige mention in the Top Safety Pick.
The big idea
behind my campaign is the safety features that the Audi has. It is an ideal car
for someone with a family, specifically someone who has a teenager or a new
driver. The number one cause of deaths within the teenage age group is
automobile accidents and this new car is top rated as one of the safest cars to
drive this year. I plan to use the advertisement to encourage parents – and maybe
teens alike – get one of the safest cars available right now.
Competitive Analysis
Similar cars to the Audi A6 are the BMW 5 Series and the Mercedes Benz E-Class.
Audi A6
$44,800
Pros
$55,600
Audi A6
$44,800
Pros
- great fuel economy
- attractive interior
- composed handling
- lots of high tech features
Cons
- stiff ride with larger wheels
- mmi is more difficult to use than rival infotainment systems
BMW 5-Series
Pros
- excellent fuel economy in base and diesel trims
- powerful engines
- composed ride
Cons
- low fuel economy in hybrid model
- somewhat small trunk in sedan
- unrefined engine stop-start system
Mercedes Benz E-Class
$51,800
Pros
- high fuel economy in diesel E250 BlueTEC
- smooth ride
- elegant cabin
- large back seat
Cons
- hybrid model gets unimpressive fuel economy
2016 Audi A6: Slogan
Absolutely
Authentic. Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely Authentic.
Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely Authentic.
Audi A6.
Absolutely
Authentic. Audi A6.
Absolutely Authentic. Audi A6.
Week 7 EOC: The Pitch
Motor vehicle crashes remain the highest cause of deaths for adolescents in the United States. In 2013 alone, 963,000 teen drivers were involved in a car accident, resulting in hundreds of thousands of injuries and over 2,000 deaths.
The IHS (Insurance Institute for Highway Safety & Highway Loss Data Institute) chooses cars with the best safety features every year and after researching the cars safest for teens, I came across the list for 2016.
The Audi A6 is not what you would initially think for newly licensed teenagers but it is one of the safest by far. Coming only second on a list of 10 cars, it is winning the awards for being an extremely good option for new drivers. While dishing out this kind of money for a first, or second, car, you would be paying for the piece of mind knowing that your child is in much better hands. Or seats.
The Audi A6 is equipped with state of the art safety features making parents and insurance companies alike feel loads better about teenagers being on the road alone.
Tuesday, January 26, 2016
VW Lemon Ad Importance
The Importance of the Volkswagen Lemon Ad
“How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II?” In a very ironic way.
The Volkswagen Lemon ad was a very important ad in the 1960’s. They created the “Lemon” ad for the Beetle car. As the end of the 50’s approached, cars were becoming more than just a means for transportation. They were becoming a symbol of status and a sort of fashion statement.
If you’ve seen a VW Beetle, you know that they are small and quite ugly. They are not stylish at all and at that time people were looking for cars that would earn them bragging rights. As you can imagine, that made for a difficult task for those whose job it was to advertise the car. Not only that, it was known as a “Nazi” car whose development was tied to Adolph Hitler himself. With all of those things working against them, how were they able to sell this model? By being honest. They started one ad with the words “Presenting America’s Slowest Fastback.”
A slow car is at the top of a short list of things that we don’t look for when shopping for a car. So why tell us? For shock factor maybe. By the time we read the headline, we find it so hilarious and refreshing that we keep reading and once that happens, we’ve already done exactly what the advertisers have set out for us to do. Once they’ve gotten our attention, they can continue to tell us about all of the great features that the car does has.
In conclusion, the Lemon ad is known as one of the greatest ads of all time because they used irony to sell a small car whose look was much different than other cars that were being sold in this country at that time.
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