Competitive Analysis

Similar cars to the Audi A6 are the BMW 5 Series and the     Mercedes Benz E-Class.

Audi A6

$44,800

Pros

• great fuel economy
• attractive interior
• composed handling
• lots of high tech features

Cons

• stiff ride with larger wheels
• mmi is more difficult to use than rival infotainment systems

BMW 5-Series

$55,600

Pros

• excellent fuel economy in base and diesel trims
• powerful engines
• composed ride

Cons

• low fuel economy in hybrid model
• somewhat small trunk in sedan
• unrefined engine stop-start system

Mercedes Benz E-Class

$51,800

Pros

• high fuel economy in diesel E250 BlueTEC
• smooth ride
• elegant cabin
• large back seat

Cons

• hybrid model gets unimpressive fuel economy

2016 Audi A6: Slogan

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic.  Audi  A6.

Absolutely Authentic. Audi A6.

Absolutely Authentic. Audi A6.

Week 7 EOC: The Pitch

Motor vehicle crashes remain the highest cause of deaths for adolescents in the United States. In 2013 alone, 963,000 teen drivers were involved in a car accident, resulting in hundreds of thousands of injuries and over 2,000 deaths.

The IHS (Insurance Institute for Highway Safety & Highway Loss Data Institute) chooses cars with the best safety features every year and after researching the cars safest for teens, I came across the list for 2016.

The Audi A6 is not what you would initially think for newly licensed teenagers but it is one of the safest by far. Coming only second on a list of 10 cars, it is winning the awards for being an extremely good option for new drivers. While dishing out this kind of money for a first, or second, car, you would be paying for the piece of mind knowing that your child is in much better hands. Or seats.

The Audi A6 is equipped with state of the art safety features making parents and insurance companies alike feel loads better about teenagers being on the road alone. 

Week 6 EOC

Week 5 EOC

Week 4 EOC

Week 3 EOC